Tag: Twitter Insights

You might have heard about this before, but the video is the top and best performing content type across all social media platforms, especially on Twitter. Researches prove that Tweets with video see 10x more engagement than those without video, on the other side, Promoted Tweets with videos save more than 50% on cost-per-engagement. If …

Twitter puts plans to set up a dedicated research group to look into the possibility of creating an “open and decentralized” standard for social networks, which could relieve pressure on the company to avoid critics of its content policies but also give rise to a new array of competitors. CEO Jack Dorsey announced plans to …

Twitter Inc. announced the launch of a new Twitter Privacy Center to showcase how the social media network is taking active measures to protect private data of its consumers. The center will host all kinds of information about Twitter’s initiatives, announcements, new privacy products, and communication about security incidents, the company said. The San Francisco-based …

Product manager Ellen Havlicek said in a blog post that the chat information allows publishers to see tweets they may have missed through the social network’s content listening tools, which go to other than mentions and hashtags. “Conversation Insights finds and displays Tweets that you might ordinarily miss, thanks to our content listening tools that …

Twitter issued an apology on Tuesday for using phone numbers provided by users for security features in targeted advertising, claiming the incident was a mistake. Twitter at times encouraged users to provide their phone numbers, which were then added into its targeted advertising tool called Tailored Audiences. The tool enables advertisers to upload their customer …

Twitter is frequently bringing new features for its users in order to improve the overall user experience. The company is really working hard to compete with other similar platforms. Twitter rolled out a revamped version of its desktop version back in July this year. Then the company announced two major changes in August. Twitter updated …

Are you paying too much for a click on a Facebook ad? What’s a good conversion rate on LinkedIn? Do you get the most of your social media marketing campaigns? What are the best social media platforms for 2020? All these questions and more are top-of-mind for marketers tasked with generating leads in any industry. …

Twitter released what they call their ‘Agency Playbook’ on September 9th, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter. “You talked — we listened. Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming …