Researches
The Digital Consumer Trends to Know for 2019 | GlobalWebIndex
Since a year ago, major industry developments have taken place, adding to the story of the trends a new perspective. Gen Z, mobile payments, and social sports top these trends. GlobalWebIndex’s report offers an exclusive look at the consumer, market and industry insights affect on brand and customer experiences. Also, the report offers insights into …
Indicators
Consumer Personalization is The Most Important Big Trend in Digital Marketing With a Rate of 28.66%, 2018 | BrightEdge
Marketing is taking on a leading role in digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile-optimized measures but now also incorporates the …
Researches
Paid Search Trends 2017 Q1 | iProspect
As advertisers are forced to pay more for each click, fewer overall clicks can be obtained using available budgets, strategies such as increasing bids for the highest-value customer; Based on these two trends alone, overall CPC increases are inevitable. Via analyzing 1,300 Google AdWords accounts – global- & more than 176,000 active campaigns, you can …