/ Researches / 2018 Canadian Holiday Outlook | PwC
2018 Canadian Holiday Outlook | PwC
A survey conducted by PWC on more than 1000 Canadian consumers revealed that there will be a slight increase in holiday spending make the average holiday spending reach CA$1.563 each (up 3.7%). While the vast majority of Canadian consumers (58%) claimed that they’ll spend the same during the 2018 holiday season, only a quarter will spend more.
Read the below and explores more insights into the shopping behaviours of Canadian consumers:
Holiday Spending Habits Across Canadian Generations
Millennial dads (53%) and Gen Z consumers (39%) are more likely to increase their holiday spending than other generations.
Travel still the largest part of holiday spending (46%), followed by gifts (41%) and entertainment (13%).
Males are more likely to spend more than females (CA$720 for males vs. CA$625 for females).
Males are more likely to spend more on travel and entertainment, while females are more likely to do so but on gifts.
Canadian Consumers Behaviour During 2018 Holiday Season
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