A survey conducted by PWC on more than 1000 Canadian consumers revealed that there will be a slight increase in holiday spending make the average holiday spending reach CA$1.563 each (up 3.7%). While the vast majority of Canadian consumers (58%) claimed that they’ll spend the same during the 2018 holiday season, only a quarter will spend more.
Read the below and explores more insights into the shopping behaviours of Canadian consumers:
Holiday Spending Habits Across Canadian Generations
- Millennial dads (53%) and Gen Z consumers (39%) are more likely to increase their holiday spending than other generations.
- Travel still the largest part of holiday spending (46%), followed by gifts (41%) and entertainment (13%).
- Males are more likely to spend more than females (CA$720 for males vs. CA$625 for females).
- Males are more likely to spend more on travel and entertainment, while females are more likely to do so but on gifts.
Canadian Consumers Behaviour During 2018 Holiday Season
- The vast majority of Canadian consumers (63%) love the in-store experience to be their primary shopping channel, compared to 22% who prefer using desktops/laptops.
- Brick-and-mortar retail is also the top shopping channel for inspiration for products or gifts (49%), followed by Amazon (40%) and Google (27%).
- The top reasons for curbside and in-store pickups are to avoid delivery charges (51%) and crowds (43%). But when shopping online, home delivery is the most used method.
A Figure Shows the Average Spend of Canadian Consumers During 2018 Holiday Season
Data is based on an online survey of over 1,000 Canadian consumers across generational groups.