2018 Canadian Holiday Outlook: Holiday Spending Habits & Behaviours

Digital Marketing Researches & Reports

2018 Canadian Holiday Outlook | PwC

Shopping Seasons | Canada

A survey conducted by PWC on more than 1000 Canadian consumers revealed that there will be a slight increase in holiday spending make the average holiday spending reach CA$1.563 each (up 3.7%). While the vast majority of Canadian consumers (58%) claimed that they’ll spend the same during the 2018 holiday season, only a quarter will spend more.

Read the below and explores more insights into the shopping behaviours of Canadian consumers:

Holiday Spending Habits Across Canadian Generations

  • Millennial dads (53%) and Gen Z consumers (39%) are more likely to increase their holiday spending than other generations.
  • Travel still the largest part of holiday spending (46%), followed by gifts (41%) and entertainment (13%).
  • Males are more likely to spend more than females (CA$720 for males vs. CA$625 for females).
  • Males are more likely to spend more on travel and entertainment, while females are more likely to do so but on gifts.

Canadian Consumers Behaviour During 2018 Holiday Season

  • The vast majority of Canadian consumers (63%) love the in-store experience to be their primary shopping channel, compared to 22% who prefer using desktops/laptops.
  • Brick-and-mortar retail is also the top shopping channel for inspiration for products or gifts (49%), followed by Amazon (40%) and Google (27%).
  • The top reasons for curbside and in-store pickups are to avoid delivery charges (51%) and crowds (43%). But when shopping online, home delivery is the most used method.
2018 Canadian Holiday Outlook: Holiday Spending Habits & Behaviours

A Figure Shows the Average Spend of Canadian Consumers During 2018 Holiday Season

Methodology:

Data is based on an online survey of over 1,000 Canadian consumers across generational groups.

PwC

Market Research

PwC is one of the leading professional services networks in the world with offices in 158 countries and more than 250,000 people. PwC helps organizations and individuals create the value they’re looking for and achieve the goals they're seeking, by delivering quality in assurance, tax and advisory services.At the end of 2018, PwC firms provided services to more than 429 of the Global Fortune 500 companies besides more than 100,000 entrepreneurial and private businesses achieving gross revenue by US$41.3 billion, up 7% on the previous year.
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