/ Researches / Commercial Landscape of Hispanics in The USA Report, 2019 | GlobalWebIndex
Commercial Landscape of Hispanics in The USA Report, 2019 | GlobalWebIndex
Hispanic-Americans represent the fastest-growing demographic in the United States. Hispanic is defined by the U.S. Census Bureau as a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. Marketing to Hispanic consumers is not just a matter of rebranding an existing product line with a Spanish name or translating existing product literature. To reach this market segment, companies must understand this consumer attitudes and behaviors to develop products that appeal to both Hispanics and to mainstream Americans or create advertising and marketing campaigns that can cross over. Brands must make an authentic appeal to the unique behaviors and tastes of Hispanic Americans through distinct products, channels, messaging and marketing strategies.
The Key Findings of “Commercial Landscape of Hispanics in The USA, 2019” Report:
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