Data-driven personalization in marketing allows brands to focus on their customer’s needs and intent. Not all customers have the same goals and needs, which can be challenging for marketers broadcasting the same message. Instead, data-driven personalization identifies customer needs and provides solutions for them,
businesses might have a dozen different messages or solutions based on a customer’s journey or demographics.
Shopping is fundamentally personal and your customers’ expectation is that you treat them as an individual, not just a shopper.
Creating personalized marketing and experiences has everything to do with good quality data and the way that brands use it. Brands combining consumer data with advertising technology are delivering individualized messaging, products and experiences to their consumers in more innovative ways than ever.
Ascend2 benchmarks the performance of marketing strategies, tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute survey format. This survey was fielded to a panel of marketing influencers and marketing research subscribers, the survey was conducted on 251 marketing influencers who responded to this survey during the week of July 20, 2019.