The global market has experienced a tremendous increase in the number of smartphone users which has become an integral part of daily life; giving the freedom to communicate anywhere and at any time. Smartphones also had become an essential device for making purchases online.
So, it’s important to be aware of the latest trends in consumer device usage in the US and the impact of demographics on their behavior:
Data were driven from an online survey fielded by 2,773 adult US residents (aged 18+) randomly selected. The findings are at a 95% confidence level with a margin of error of +/- 1.86%. The survey was conducted during January 2017.
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