Digital Marketing Researches & Reports

Devices & Demographics in the US, 2017 | Fluent


The global market has experienced a tremendous increase in the number of smartphone users which has become an integral part of daily life; giving the freedom to communicate anywhere and at any time. Smartphones also had become an essential device for making purchases online.

So, it’s important to be aware of the latest trends in consumer device usage in the US and the impact of demographics on their behavior:

Mobile Shopping in the US:

  • In 2016, 53% of US consumers have made online purchases, 54% of them were via smartphones.
  • 42% of US adults made purchases on their smartphones in 2016, 45% of them were women and 40% were men.
  • 52% of them made from 1 to 5 purchases using smartphones in 2016.
  • 21% indicated that they purchased a product on a smartphone after receiving a marketing email about it.
  • More than half of US shoppers (51%) made their mobile purchases via mobile apps.
  • Younger consumers are more likely to use mobile apps for making purchases than elder ages who depend mainly on mobile websites.

Smartphones & Mobile Apps Usage Among US Adults:

  • American adults spend most of their time using smartphones with a rate of 55%, followed by desktops (14%) and laptops (12%).
  • Smartphones are used mainly for communication purposes, while only 28% use mobile apps for banking and 19% use fitness mobile apps.
  • Social media apps topped all apps that Americans spend most of their time on with a rate of 32%, followed by gaming app with 30%.

Mobile Gaming in the US:

  • 48% of American adults surveyed have gaming apps on their smartphones.
  • 72% of them have 1-5 gaming apps.
  • The majority of them (68%) said that they are playing mobile games often or sometimes.
  • The vast majority of them (85%) are playing mobile games at home.
Devices & Demographics in US, 2017 | Fluent

Graph Shows the Smartphone Uses by Age in the USA in 2017


Data were driven from an online survey fielded by 2,773 adult US residents (aged 18+) randomly selected. The findings are at a 95% confidence level with a margin of error of +/- 1.86%. The survey was conducted during January 2017.

Fluent, Inc

Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.


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