Why are email analytics important? Because it is a method to track the way subscribers interact with your email campaigns. This way you can collect and analyze data for each email campaign in addition to the help of bulk email providers and also Google analytics.
Without further ado, let’s dive deep into the report for further information.
There is much made about how your return on investment should guide what you do. However, the problem remains that many brands cannot measure their email marketing ROI well.
The figure below shows that 70% of brands cannot measure their email marketing ROI well.
“We use Email Analytics to ensure our content is always relevant and above industry trends. Without Litmus, we would be flying blind on email design and engagement.” Ady Porter, Virgin Australia
According to Litmus, brands that utilize Email Analytics generate an ROI of 45:1. That’s 16% higher than the average ROI of brands that only rely on email insights provided by their ESPs.
Here are the top tips to maximize your ROI advanced email analytics:
This is an important thing to talk about, and there are diverse factors that correlate with higher or even lower returns on investment for email marketing programs.
However, the chart below sums the factors that influence email marketing ROI (Regulatory environment, company size, list size, permission practices, email frequency per month, email preview testing, A\B testing frequency, dynamic usage, email team size, animated GIF usage)
All of this is made possible by the nearly 3,000 marketers who generously took our 2018 state of email survey and shared their insights with the industry. For a breakdown of the demographics of our respondents.