Digital Marketing Researches & Reports

Facebook Q4 2016 Earnings | Facebook

Social Media Insights | Global

Facebook reported its financial results for the fourth quarter and full-year ended December 31, 2016.

Here are the financial Highlights mentioned in the event:

  • Facebook  DAUs  (daily active users) totaled 1.23 billion on average for December 2016, an increase of 18% year-over-year.
  • 180 million DAUs around the world were in US & Canada, and 262 million of them were in Europe.
  • Facebook mobile DAUs were 1.15 billion on average for December 2016, an increase of 23% year-over-year.
  • Facebook MAUs (monthly active users) totaled 1.86 billion as of December 31, 2016, an increase of 17% year-over-year.
  • 349 million MAUs were in US & Canada, and 673 million of them were in Europe.
  • Facebook (MAUs) totaled 1.74 billion as of December 31, 2016, an increase of 21% year-over-year.
  • Mobile advertising achieved revenue more than payments and other fees, as mobile advertising revenue represented around 84% of advertising revenue for the fourth quarter of 2016, up from around 80% of advertising revenue in the fourth quarter of 2015.
  • The highest advertising revenue, and mobile advertising revenue accrued in the US and Canada, as it totaled 4.435$ million and 5.556$ million respectively.
  • Facebook payments and other fees revenue decreased significantly in Q4 2016 to reach 180$ million compared to 204$ million in Q4 2015.
  • Facebook GAAP net income in the full year ended December 31, 2016, totaled 3.568$ million, and the non-GAAP net income totaled 4.150$ million.
Facebook Q4-2016 Earnings

A Graph Shows The Daily Active Users of Facebook, 2016.


Internet & Social Networking

Launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Facebook is an American online social media and social networking service company based in Menlo Park, California. Its mission is to give people the power to build their own community and bring the world closer together. People mainly use Facebook to stay connected with friends and family, to discover and stay up to date with what’s going on in the world, and to share and express what matters to them. Today, Facebook has more than 2.2 billion monthly active users.

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