Online shopping or marketing is the use of technology for better marketing performance. Retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping. Retailers are continuously studying the factors that influence the consumer’s attitudes and behaviors towards online shopping. Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. Generally, the trend of e-commerce has increased rapidly in recent years with the development of the necessary tools and due to the easy accessibility of internet usage. Easy access to the internet has driven consumers to shop online even more than before.
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PwC conducted online surveys of 21,480 consumers from five continents. Surveys were conducted from August 2018 through October 2018. Respondents in each territory were chosen to reflect their nation’s or location’s profiles in terms of age, gender, employment status, and region. The 2019 study includes Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Japan, Indonesia, Ireland, Hungary, Malaysia, the Middle East, the Netherlands, the Philippines, Poland, Russia, Singapore, South Africa, Spain, Switzerland, Thailand, the UK, the US and Vietnam. Survey questions were translated and made available in 19 languages.