Digital Marketing Researches & Reports

Global Consumer Insights Survey 2019 | PwC

E-Commerce & Retail | Global

Online shopping or marketing is the use of technology for better marketing performance. Retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping. Retailers are continuously studying the factors that influence the consumer’s attitudes and behaviors towards online shopping. Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. Generally, the trend of e-commerce has increased rapidly in recent years with the development of the necessary tools and due to the easy accessibility of internet usage. Easy access to the internet has driven consumers to shop online even more than before.

The Key Findings of The “Global Consumer Insights 2019” Report:

  • 31% of surveyed consumers buy products online weekly or more frequently with an up 5 percentage points YoY.
  • 24% of surveyed consumers shop on smartphones compared to 23% who mentioned that they are using their PCs.
  • The biggest growth in using mobile payment is in Vietnam and the Middle East with a 24% growth rate for Vietnam and 20% for the Middle East.
  • Almost 75% of surveyed consumers have up to three healthcare, wellness or fitness apps on their smart devices.
Paid for purchase using mobile payment 2019

A Graph Shows The Percentage of Consumers That Pay For Their Purchasing Using Mobile Payment, 2019.

The Content of The”Global Consumer Insights 2019” Report:

  • How consumers are redefining the customer experience.
  • Measuring the ROX.
  • Building ROX metrics reinforces a virtuous cycle and amplifies value.
  • Six imperatives for improving your ROX.
  • Methodology.

Number of Pages:

  • 22.


  • Free.


PwC conducted online surveys of 21,480 consumers from five continents. Surveys were conducted from August 2018 through October 2018. Respondents in each territory were chosen to reflect their nation’s or location’s profiles in terms of age, gender, employment status, and region. The 2019 study includes Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Japan, Indonesia, Ireland, Hungary, Malaysia, the Middle East, the Netherlands, the Philippines, Poland, Russia, Singapore, South Africa, Spain, Switzerland, Thailand, the UK, the US and Vietnam. Survey questions were translated and made available in 19 languages.


Market Research

PwC is one of the leading professional services networks in the world with offices in 158 countries and more than 250,000 people. PwC helps organizations and individuals create the value they’re looking for and achieve the goals they're seeking, by delivering quality in assurance, tax and advisory services.At the end of 2018, PwC firms provided services to more than 429 of the Global Fortune 500 companies besides more than 100,000 entrepreneurial and private businesses achieving gross revenue by US$41.3 billion, up 7% on the previous year.


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