Digital Marketing Researches & Reports

Global E-Commerce Book, 2016 | PFS web

E-Commerce & Retail | Global

The global e-commerce book examines the top 10 e-commerce markets worldwide, compiling information on key demographic features, mobile commerce, major shopping days, industry growth projections, cross-border commerce, and much more.

Read the following points to gain an overview of this:


  • ranks number 1 of countries in global e-commerce, as over 40% of the total worldwide e-commerce spend came from China in 2015.
  • The total e-commerce revenue in China totaled $672 billion in 2015.
  • Online shopping via mobile devices achieved $333 billion in sales in 2015 with an increase of 85% from 2014, and also e-commerce sales in China are expected to reach $1.6 trillion by 2018.

The United States of America

  • ranks number 2 of countries in global e-commerce in 2015 with $349 billion global e-commerce revenue.
  • Mobile commerce sales in the USA totaled $75 billion in 2015 or 22% of all online retail sales, and e-commerce is expected to reach $482 billion by 2018.
  • 73% of USA online shoppers prefer credit and debit cards as methods of payment.

The United Kingdom

  • ranks number 3 of countries in global e-commerce in 2015 with $99 billion global e-commerce revenue, and it is expected to total nearly $114 billion, or 18% of the country’s total retail sales.
  • The UK achieved impressive growth in mobile-based buying, reached over $28 billion in sales in 2015.
  • Black Friday is the major shopping day in the UK, as e-commerce spending grew by 259% in 2015, making it the largest UK e-commerce holiday.

The United Arab Emirates:

  • achieved $2.3 billion in e-commerce revenue in 2015 and it’s expected to hit $4 billion in online sales by 2020 to be the largest e-commerce market share in the combined the Middle East and Africa region.
  • Nearly 39% of UAE shoppers utilize credit cards when buying online, with the most popular payment option being cash on delivery (51%).

    Global E-Commerce Book-2016 PFS web

    Figure Shows The eCommerce Rank, Population Density and Demographics.


PFSweb develops and deploys comprehensive end-to-end eCommerce solutions for Fortune 1000, Global 2000 and brand name companies, including interactive marketing services, global fulfillment and logistics, and high-touch customer care. The company serves a multitude of industries and company types, including such clients as P&G, LEGO, AAFES, Riverbed, InfoPrint Solutions Company (a joint venture company owned by Ricoh and International Business Machines), Hawker Beechcraft Corp., Roots Canada Ltd., and Xerox.Through its wholly-owned subsidiary, PFSweb also serves as a leading multi-category online discount retailer of high-quality new, "close-out" and manufacturer recertified brand-name merchandise for consumers and small to medium-size business buyers. The brand markets approximately 275,000 different products from leading manufacturers such as Sony, Hewlett-Packard, Denon, JVC, Canon, Nikon, Panasonic, Toshiba, Microsoft, Dyson, Kitchen Aid, Braun, Black & Decker, Cuisinart, Coleman, and Citizen primarily over the Internet and through direct marketing.


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