Digital Marketing Researches & Reports

Infographic: Fast Food Eaters, Q1 2017 | GlobalWebIndex

Consumer Behavior | Global

GrubHub, Otlob, Campusfood, Delivery, OrderLunch are all online food ordering websites which become apps later, the technology had put its magical touch at every field, encouraged by the continuous update for the smartphones.

Check the below insights from Burger King, KFC, Subway & McDonald’s eaters:

  • 28% of internet users are regular fast food eaters.
  • 27% are more likely to use mobile apps to research brands, (products or services 28% do).
  • 44% were more likely to interact with a brand on an app, while only 11% interacted during the last month.
  • 38% were more likely to download/use a branded app and 19% have used that in the last month.
  • 14% want their favorite brands to offer a range of useful apps & online services.
  • 24% are more likely to follow brands they thinking of buying something from on social media (30% do).
  • 28% were more likely to opt-in for personalized loyalty rewards from brands (62% do).
  • 92% of regular fast food eaters have used/visited the YouTube platform in the last month, 90% for Facebook, 63% for Instagram.
Infographic : Fast Food Eaters | globalwebindex

A Chart Shows the Regular Fast Food Eaters’ Behavior Among Restaurant Brands Apps in 2017


Data were driven from 19,950 of regular fast food eaters from Burger King, KFC, Subway & McDonald’s online adults aged 16-64 years in 36 countries (Global).


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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