Digital Marketing Researches & Reports

Inside Australian Online Shopping, 2018 | Australia Post

E-Commerce & Retail | Australia

For the third consecutive year, Australia Post presents the “Australian Online Shopping” report which provides a deep look at online shopping and delivery trends across Australia, growth patterns and insights into popular products bought online, where the nation’s most frequent online shoppers live and some predictions for future growth areas.

Snapshot of the Australian Online Shopping 2018:

  • Online shopping in Australia reached 8% of total traditional retail sales at the end of 2017.
  • 20% of online purchases are made from a mobile device.
  • Sales events, such as Black Friday and Cyber Monday, are shaping the retail year more than ever.
The Growth of Sales During Holiday Shopping Seasons in Australia

A Figure Shows the Growth of Sales During Holiday Shopping Seasons in Australia

Content of “The Australian Online Shopping” Report:

  • About This Paper.
  • Foreword.
  • Executive Summary.
  • E-commerce Overview.
  • Industry Overview.
  • Beyond Australia.
  • References.
  • Contacts.

Number of Pages:

  • 74 Pages.


  • Free.


Data is based on an analysis of goods bought online and delivered by Australia Post between Jan. 2016 and Dec. 2017. Percentage growth and share figures are based on deliveries unless otherwise stated.

Australia Post

Founded in 1809, Australia Post is the largest parcels, freight, and logistics provider in Australia. With an unrivaled network, retail and delivery footprint. Australia Post is making it easier for any business to connect to its customers, and find new ones, wherever in the world.


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