In general, any business endeavor requires you to have a good understanding of your customers’ needs and wants. When marketing to Millennials in the USA, 15% of respondents said they stopped purchasing from a brand because the brand “Did not understand them”. So, marketers need to know more than their names, ages and incomes. You need to know their hobbies, interests and tastes along with what they watch, listen to and read.
If you’re targeting this age group, read the below and cut through the noise:
Data were driven from 2,773 adults in the US (aged 18 and up). The survey was conducted online within the United States between November 27th, 2017 and January 25th, 2018.
Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.