Omni-Channel Retail in 2017 | BigCommerce & Square
E-Commerce & Retail|USA
Consumers have several Internet-connected devices within arm’s reach. They don’t shop only online or in-store. They shop in whichever channel is the most convenient. So, retail marketing must change to keep up with this enormous advance.
Read the below brief and get a deep understanding of how Americans shop; broken down into 4 retail types (marketplace, large brand name retailer, webstore & category-specific online stores):
But firstly, what is Omni-Channel Retail? According to BigCommerce, it is stores selling both online and offline – likely also selling through multiple online channels (i.e. on Amazon & eBay).
Who Shops Online in the US?
Younger generations are more likely to shop online than elder ones – 67% of Millennials & 56% of Gen X vs. 41% of Baby Boomers & 28% of Seniors.
Founded in 2009, BigCommerce is an Australian company develops the e-commerce software and platform for fast-growing businesses. It's considered the world’s leading cloud e-commerce platform for established and rapidly-growing businesses. BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software.BigCommerce serves B2B and B2C e-commerce for over 60,000 SMBs, 2,000+ mid-market businesses, more than 25 Fortune 1000 companies, and also industry-leading brands including Assurant, Ben & Jerry’s, Gibson, Paul Mitchell, Martha Stewart, and Toyota.