People don’t like ads. And especially, they don’t like ads in online video clips. So, ad blocking seems to be a big problem for the digital industry. Furthermore, advertisers are challenging to reduce this phenomenon but they’re trying by delivering relevant ads, understanding audiences and improving the ad experience. Advertisers also are eager to collect …
Half of all online shoppers worldwide use smartphones to complete payment at a brick-and-mortar store, either through customized orders in advance, in-store apps, or a mobile payment platform at checkout. Take a sneak peek at the top insights into the shopping behavior of over 22,000 consumers in 27 territories across the globe surveyed by PWC: Online …
Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. Read the UKOM’s UK Digital Market Overview report and get rid of any possible nightmare. Key Findings of the Online Behaviour of the UK Audience: Mobile devices acquire 75% of time …
Worldpay has surveyed more than 2,500 consumers in the United Kingdom in order to provide deep insights into how consumers in the UK shop and pay. So, retailers can get a better understanding of what consumers expect from brands and then stay ahead of the competition. Here are some of the main insights revealed by …
PWC has launched the “Retail & Consumer Report 2018” that predicts Ireland to be the fastest growing Eurozone economy over the next 6 years to 2024. The study revealed that less than a third of Irish consumers expect to spend more in 2018 than they did last year. Find out more about the key five …
More than half of US teens, surveyed by Pew Research Center, indicated that they spend too much time using their mobile devices, while 41% say they spend too much time on social media. In the other side, two-thirds of parents in the US express concern over their teen’s screen time. Read the below points and …
46% of global internet users are ‘News Networkers’ use social media to stay up-to-date with current events and follow journalists or news/media organizations on social media. GlobalWebIndex has dug deeper into them to profile them and find out their attitudes and behavior towards news on social media. Let’s take a sneak peek at the top line …
Although the price importance has down by more than 12.8% YOY, it still the top factor influencing purchase decisions. By contrast, the importance of the shopping experience doubled, and the variety and speed of fulfillment options as deciding factors grew by 1.3x and 3x, respectively. Shipping has also a critical effect on consumers, with 40% …
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