Nowadays online shoppers purchase more from international retailers, shop more on smartphones and it’s not surprising that online shoppers’ satisfaction has risen faster for smartphones compared to other devices. These behavioral shifts are driven by rapidly changing the consumers’ preferences, disruptive technologies and impacted by the desire for better prices, unique products, and increased convenience. …
Both women and men are buying and hope to get better deals depending on their – online – previous knowledge. Retailers also are effectively using the smartphone to provide in-store-only promotions to drive sales; as 90% of retail shoppers report using smartphones in stores. Read the below to recognize the shopping behavioral differences between women …
Amazon is considered as the queen of online retail, besides it is also the largest Internet-based retailer in the world by total sales and market capitalization, as 33.8% of retail visits on Amazon website during Nov & Dec 2016 were on Amazon. To gain more insights into shoppers behavior on Amazon check the survey results: 48.5% …
Digital commerce is highly prevalent among the US and Chinese online adults. These two largest economies in the world have reached nearly full adoption of digital commerce among online adults. Gain a scope of the digital commerce landscape in the US and China through reading the following: Digital Commerce Landscape: 89% of Chinese & 84% …
Brand personality is unique and it is what connects the brand product to its consumers who want their brands to use social as a customer care channel. To understand how brands personality impacts purchasing decisions, what specific behaviors actions such as humor or friendliness should the brand prompt, read the below: The majority of consumers want their brand’s behavior …
Retailers nowadays strive to strike the right balance between meeting customer requirements, while also keeping an eye on consumer technology trends which will help them shape the future. A survey based on a sample of 500 retail respondents in EMEA was conducted to recognize how the retail sector is transforming itself in the digital era. …
It’s clear that 2017 will be a monumental one for mobile commerce in North America and Europe, Mobile isn’t just a channel, it’s a way of life. Retailers and brands that grasp this concept and align their strategies and investments accordingly. Via a sample of US enterprise e-commerce customers during Q1 2017, you’ll get The …
Digital retail businesses must leverage technology across the organization to upskill and create an agile workforce that can operate efficiently and drive fast innovation. Read the below points to find out how the 200 marketers surveyed making sense of the possibilities artificial intelligence is bringing, what channels are getting a makeover, and what challenges are …
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