Nowadays online shoppers purchase more from international retailers, shop more on smartphones and it’s not surprising that online shoppers’ satisfaction has risen faster for smartphones compared to other devices. These behavioral shifts are driven by rapidly changing the consumers’ preferences, disruptive technologies and impacted by the desire for better prices, unique products, and increased convenience.
Check the below insights from the 6th annual UPS pulse of the online shopper study, to understand consumer expectations, shopping behaviors from pre-purchase to post-delivery and channel preferences:
Data were driven from 5,189 respondents. The online survey was conducted between 10 January and 28 February 2017, with considering the gender, age balancing, and shopping frequency.