The use of social media has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, with 98% of digital consumers worldwide are social media users, and adoption is high even among 55-64s (94%). They spend an average of 2 hours 22 minutes daily on social networks and messaging. GlobalWebIndex Social …
Headlines around the world continue to discuss the “retail apocalypse,” a phenomenon marked by the decline of traditional retail in the face of digital commerce. It’s tough out there for retailers in 2018. Last year, brick and mortar retailers closed nearly 7,000 stores, and this year, the trend has continued. What’s the culprit behind this …
The current video landscape is complex and evolving due to the confluence of technological innovations and consumer behavior shifts. The IAB Video Center of Excellence has created this “Video Landscape Report.” It was gathered from existing industry research and analysis, and also consultations with more than a dozen industry practitioners and subject matter experts from …
By leveraging artificial intelligence (AI) and real-time data hyper-personalization delivers more relevant content, product, and service information to each user. Ascend2 surveyed over 140 marketing influencers to take a deep look at their future hyper-personalization strategies. Key Findings of the Hyper-Personalization Strategies Survey: Just 9% of marketing influencers have completed the development of a hyper-personalization strategy. …
Since a year ago, major industry developments have taken place, adding to the story of the trends a new perspective. Gen Z, mobile payments, and social sports top these trends. GlobalWebIndex’s report offers an exclusive look at the consumer, market and industry insights affect on brand and customer experiences. Also, the report offers insights into …
Payments continues to be one of the brightest spots in the financial services universe, with a robust growth makes payments a dynamic sector for incumbents—and a draw for new competitors. Global expansion is a major driver for many online businesses, but that objective can often seem steep or even unattainable without the right tools and …
If the lifeblood of the digital economy is data, its heart is the digital trust which simply means the level of confidence in people, processes, and technology to build a secure digital world. But in order to build digital trust, companies executives need to find new mechanisms to address emerging threats to data, security, and privacy. …
As retailers want to deliver optimal business results, they must balance customer acquisition and retention. For the first time, Retail TouchPoints has conducted a survey on 100 retail executives in order to provide insights and analysis about the most popular tools retailers are using both to attract and retain customers, and the methods they use …
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