The day starts & ends with social media networks. But if more than one-third of the world is on the social media channels, how can the marketers make sure that the right message gets to the right people? So they must follow the modern trends to know the updated social media marketing to millennials directions …
The opportunities to reach video viewers and also the challenge across traditional TV & digital video platforms due to consumers’ behavior shifts are increasing constantly. But all videos developments provide more opportunities for brands and marketers to connect with consumers. To gain more knowledge about the growth and value of video in reaching, engaging and …
Crimson Hexagon analyzed its library of more than one trillion posts between 2010 and 2016. From sources like Twitter, Facebook, Tumblr, Reddit and also used data from nonsocial sources like Nielsen, Bureau of Labor Statistics, United States Department of Agriculture, and others. By reading the historical social media data findings of the four industries: health, …
It’s clear that 2017 will be a monumental one for mobile commerce in North America and Europe, Mobile isn’t just a channel, it’s a way of life. Retailers and brands that grasp this concept and align their strategies and investments accordingly. Via a sample of US enterprise e-commerce customers during Q1 2017, you’ll get The …
Across all generations in the US (Generation Z, Millennials, Generation X, and Baby Boomers), there are different preferences among media device users. Marketers should be aware of the profile & behavior of different generations and the best ways to reach them. Take a look at the key insights written in this regard: Generation Z (ages …
Technology has improved life for many Americans; about half of American’s adults said they can’t imagine life without their smartphones. At the same time, plentiful studies have described the consequences of technology use, including negative impacts on physical and mental health. The American Psychological Association’s Stress in America survey has examined how stress affects American …
It’s clear that there are a number of key challenges that face brands if they are to grow in the digital economy, but the upside is huge for those who get it right. via 120 global clients asked about their views of the digital economy and the faced challenges, as they seek to grow and …
Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers, it is playing an increasing part of consumers’ lives, and reaching these audiences is a must for marketers. Looking at the average weekly reach of social media among the devices shows the different types of consumers are …
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