US Consumer Trends Report: The Use of Social Media | Crimson Hexagon

Digital Marketing Researches & Reports

US Consumer Trends Report , 2017 | Crimson Hexagon

Consumer Behavior | USA

Crimson Hexagon analyzed its library of more than one trillion posts between 2010 and 2016. From sources like Twitter, Facebook, Tumblr, Reddit and also used data from nonsocial sources like Nielsen, Bureau of Labor Statistics, United States Department of Agriculture, and others.

By reading the historical social media data findings of the four industries: health, media, personal tech, and transportation, you’ll be able to track emerging trends and evolving consumer sentiment:

  • 71% of consumers discussed farmers markets on social channels are over 35 years, while only 35% of those who are talking about grocery stores are over 35 years.
  • 6% of the conversation about eating at home is joyful while Dining out and Delivery trail far behind.
  • In 2011, Zumba made up almost 25% of the overall exercise conversation. Today it’s down to less than 10%.
  • In 2012, there were 20.4 million yoga practitioners in the country. That number took an 80% jump to 36.7 million as of 2016.
  • Despite growing popularity, Venmo significantly trails PayPal and Bitcoin in terms of social conversation.
  • The conversation about cord-cutting has consistently climbed in the last 3 years, from around 20,000 posts in 2013 to over 120,000 in 2016.
  • Ridesharing (Lyft and Uber) has become a major topic of conversation in major cities, eating away at public transportation and cabs.
  • 2016 was a record year for car sales, but 2017 is shaping up to be a different story. After selling 17.5 million light vehicles to Americans who drove 1.58 trillion miles in 6 months, automakers are starting to see that trend go in reverse, according to experts.

    Dining In, Dining Out, Takeout 1

    A Graph Shows Analysis of Emotions When Dining in, out or Delivery.

Crimson Hexagon

Established in 2007, Crimson Hexagon is the global leader in consumer insights from social media data; powered by patented technology and an in-house data library of more than 1 trillion posts. Crimson Hexagon's platform helps brands and agencies answer critical business questions through the insights derived from social data.The Crimson Hexagon’s AI-Powered Consumer Insights platform helps brands to analyze audiences, track perception, and campaign performance, and detect industry trends.
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