An Eye-Tracking Study provided by Ipsos & Google in 2016, with US consumers to understand the difference in attention paid to TV advertising & YouTube mobile advertising in a natural viewing environment. By separating into 2 groups, the TV Viewers were tasked with wearing eye-tracking glasses for at least 90 minutes during their regular TV …
Mobile sales on Black Friday 2016 increased by 50% vs. 2015 in the US, while In China, Singles Day 2016 showed double-digit YOY growth. And in France, more consumers than ever before made online purchases during the big January sales. 13,000+ advertisers & 17,500+ publishers respondents resize the below 6 trends of digital commerce in 2017: …
Back to school season is accompanied by a flood of excellent back-to-school sales. Parents search for the apparel, accessories and school supplies for their kids and retailers compete to introduce themselves to the right products and best deals to inspire action. These Key insights would help the USA marketers to maximize the results of their …
E-commerce has been rapidly growing and it’s expected to hit $327 billion by 2016, up from $202 billion in 2011. The increase of mobile as a major shopping channel is putting new power into consumers’ hands. Customers are expected to use all channels as though they are a single experience, requiring tight integration across those …
Sharing news in social media has become a noticeable phenomenon because individuals can now participate in news production and diffusion in the large global virtual communities. Nowadays, Americans are using social media increasingly to get their daily dose of news. Take a sneak peek at the top line findings of using social media platforms for …
The back-to-school season offers an incredible opportunity for retailers, To inform your digital marketing strategy by using these trends and tips, you’ll be better able to position your business for success: Back-to-school shopping in the US reached $27.3 billion in total spending in the 2016 season. 84% of parents won’t purchase online without free shipping. Online …
More than 1,500 of US fashion shoppers were surveyed to provide insight into the demographics and psychographics behind their behaviors and trends. 52% of American online fashion shoppers purchase using smartphones or tablets while 48% shop only on the desktop. T-shirts, shirts, shoes, pants & accessories are the top 5 products purchased on the smartphone. …
The online behavior changes constantly, and the views of both users and non-users adjust as technology emerges, and then thrives, fades away, or morphs in new directions. The primary focus of this study is the ongoing evolution of digital technology and how internet users and non-users of Americans adapt to these developments, exploring their views, …
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