For the second year in a row, Kantar Media has launched its DIMENSION study to explores insights into four of the largest issues facing the media industry from improving creative standards and relevancy and achieving greater channel integration. The study also includes an overview of the major trends and exciting innovations shaping the world of …
Yet another holiday-shopping season is upon us and it’s a highly tracked season for retailers to compete and win the game. So, retailers need to know insights into the shopping time spent and role of computer and mobile, what are the most preferred retailers, how is the consumer adopting online shopping, what product categories are …
Almost three-quarters of businesses worldwide depend on inbound marketing as a primary marketing approach in 2018, with 71% of surveyed marketers consider their organization’s marketing strategy is effective. Review some of the myriads insights revealed in the “State of Inbound 2018 Report” launched by HubSpot. The State of Inbound Marketing in 2018 Converting contacts/leads to …
Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …
The internet and the adoption of new communication technology have made it possible for consumers to transcend time and place borders. Cross-border e-commerce, which refers to the digital purchasing on foreign sites, is risen steadily among both retailers and consumers. In the same context, PayPal in its 2018 Cross-Border Consumer Research digs into how and …
Despite it is extremely popular that content marketing is the third most difficult strategy to put in place, marketers still are willing to try to make content marketing work for them. In terms of email-driven content marketing strategy, only one-third (34%) of marketing influencers, surveyed, indicated that their organization has already developed one, while another …
46% of global internet users are ‘News Networkers’ use social media to stay up-to-date with current events and follow journalists or news/media organizations on social media. GlobalWebIndex has dug deeper into them to profile them and find out their attitudes and behavior towards news on social media. Let’s take a sneak peek at the top line …
Again, Snapchat’s Q2 2018 earnings report is all kinds of sad. It included its first-ever decline in daily active users following a highly controversial decline. Snapchat’s daily active users decreased by 1.5% to 188 million this quarter, down from 191 million and a positive 2.9% user growth last quarter. Here are the key numbers for …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
