Snap Q2 2018 Earnings | Snapchat Revenue | Digital Marketing Community

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Snap Inc. Q2 2018 Earnings Report | Snap Inc.

| Global

Again, Snapchat’s Q2 2018 earnings report is all kinds of sad. It included its first-ever decline in daily active users following a highly controversial decline. Snapchat’s daily active users decreased by 1.5% to 188 million this quarter, down from 191 million and a positive 2.9% user growth last quarter.

Here are the key numbers for the second quarter of 2018:

  • Revenues of Snapchat in Q2 2018 totaled $262.3 million, up 44% year-on-year.
  • Snapchat’s advertising revenue grew 48% year-over-year.
  • Average revenue per user (ARPU) increased 34% to $1.40 in Q2 2018.
  • Free Cash Flow accounted $234 million in Q2 2018, up from $229 million in Q2 2017.
  • Net loss decreased 20% to record $353 million in Q2 2018, compared to a net loss of $443 million in Q2 2017.

A Graph Shows the Free Cash Flow of Snapchat in the Second Quarter of 2018

Snap Inc.

Technology & Entertainment

Founded on September 16, 2011, by Evan Spiegel and Bobby Murphy, Snap Inc. is an American technology and camera company based in Santa Monica, California. Snap Inc. has four products: Snapchat, Spectacles, Bitmoji, and Zenly to products empower people to express themselves, live in the moment, learn about the world, and have fun together. The company was originally named Snapchat Inc. upon its inception, but on September 24, 2016, it was rebranded as Snap Inc. in order to include the Spectacles product under a single company.
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