Physical restrictions imposed by the global COVID-19 pandemic are shaking the last of the digital laggards from the trees. The digital transformation race has grown. First-movers won. Now, the rest of the world is playing catch-up. To generate qualified leads from business customers online, these are the skills required. In B2B marketing, you’ll use them …
In this 2023 trends report, we will witness the strength of globally harmonized consumer survey data. In this 2023 trends, you will know the most need-to-know trends for anyone looking to understand the consumer mindset in the next year. This 2023 trends report answers it all, how do consumers feel about crises? What are they …
Gen Alpha wants all people to be treated equally and to be protected from bullying. Representation in entertainment is a top priority for those in minority communities. Inclusion and diversity are important to these future consumers, and just seeing characters who resemble themselves is a big draw for them. Their preferences are shifting toward world-building …
The pandemic sped up the digitization of health and wellness services. Customers are increasingly using online services to reach their medical records, order prescriptions, as well as monitor their mental health. With nothing but an increasing number of people of all ages owning smartwatches, Americans are becoming more active in managing their health. When it …
Every year we witness new social media trends, and in this report, we will know more about social media trends in 2022! We can see that since 2020, TikTok continues its impressive growth and the number of consumers using TikTok has grown by 32%. Not only that but also, compared to 2020, people in North …
Millennials are not going to stay millennials because they’re approaching middle age and that means their younger counterparts are stepping into senior workplace roles. In return, greater financial independence, opening the door to products they couldn’t previously afford. Moreover, they gradually spend more time using online media, their overall time online is also lower than …
Wellness, according to the Global Wellness Institute, is defined as the active pursuit of activities, choices, and lifestyles that lead to a state of holistic health. So, what is the difference between health and wellness? Shortly, wellness is the state of living a healthy lifestyle, however, health is a state of being and it refers …
Social media data, such as profiles, connections, likes, shares, as well as posts, can be used to create incredibly relevant marketing. The information acts as a road map to consumers’ preferences, interests, as well as beliefs. However, marketers face challenges in mining the data, identifying as well as creating valuable segments based on the data, …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019