Most of the mobile consumers in the US can’t imagine life without a smartphone. 75% of those ages 25 to 34 and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. 89% of respondents indicated that they first looked at their phones within an hour of …
Mobile technology enables us to access limitless goods and services, connected devices and digital experiences at any point and time. Mobile is replacing the desktop as the primary mean of online access in the home. Mobile represents almost 2 out of every 3 digital media minutes. Mobile also is changing how people shop. It will …
“Omnishoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. The US and the UK have the highest rates of omnishoppers, while Germany has the less with 69% of omnishoppers – across the surveyed countries – indicated that they prefer to do as much online shopping as …
Digital content becomes an integral part of our lives. The four million search inquiries we send to Google every minute reflect our insatiable hunger for answers and ideas. We don’t pick a restaurant, or make a purchase, without consulting the reviews and recommendations of peers and experts. The net effect of these trends means that …
Online shopping in South Africa has increased significantly year over year with nearly half of all shoppers surveyed indicated that they’ve purchased online and 80% of them have either maintained or increased their online shopping habit over the last twelve months. Get a glance at the latest insights into the state of online shopping in …
The continued year over year growth in online shopping has been fueled by new technologies and a new generation of consumers who want greater convenience, value, options and better prices. That affected the online shoppers’ behaviors. In the US, online shoppers are creating a new retail landscape. Find out insights into the US online shoppers’ behaviors …
Dads of both younger and older children in the US represent an audience that marketers can tap across a blend of digital touch points, given their broad media consumption. They are also an excellent target across emerging technologies as they tend to adopt more quickly than the general population. They are active media consumers, leveraging …
91% of B2B marketers in North America reported that their organizations already use content marketing. 53% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 47% outsource content creation activities (e.g., writing, design and video production). Read the points below and keep an eagle eye on the state of B2B content …
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