In its Q1 2018 earnings report, Snapchat has just had its slowest user growth rate ever with only 191 million Daily Active Users (DAUs). That’s up from its 187 million users, and a growth rate of 2.13%. Find out more about what Snap reported in its first-quarter earnings report: Revenue: $ 230,666 million vs. 149,648 …
Following the announcement that it was profitable in Q4 2017 earning report for the first time in 4 years, Twitter Inc. has released surprisingly positive earnings for Q1 2018 with more profits predicted in the future. Here are the Twitter’s second-straight profitable quarter main highlights: Average Monthly Active Users (MAUs): 336 million, up 3% year-over-year. Average …
Despite the recent Facebook’s scandals about users’ privacy and the leak of personal information to firms such as Cambridge Analytica, Facebook has gained more users and more ad money from each user. The year 2018 has a strong start with more than 2.2 billion people now use Facebook monthly and more than 1.4 billion people …
Building a subscriber base is a key content marketing goal. That’s why content marketing in Australia is increasing in a very fast-paced way, with 85% of Australian content marketers have become more focused on building an audience, compared with only 69% last year. Find out more insights into the state of content marketing in 2017 …
Mobile has become an integral part of American consumers’ lives. According to a study conducted by Deloitte, three-quarters of those ages 25 to 34 in the US, and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. Mobile commerce worldwide also is growing year-over-year because research …
Email subscribers’ engagement is an essential engine to drive email marketing performance. That’s why improving email engagement is a top strategic priority for 55% of marketing influencer who surveyed in 2018. Take a sneak peek at the main highlights revealed by the “email marketing engagement survey”: 79% of marketing influencers combined their email marketing strategy …
The countdown to Ramadan 2018 has begun. Ramadan is less than one month away! Ramadan is the largest advertising moment in MENA For most advertisers, it is the busiest ad season of the year. Actually, the brand’s activities during Ramadan is reflecting on the rest of the year. During Ramadan, the consumer spends increases by 53%. …
Amazon has already mastered the art of selling groceries and other essential goods online. The company took its steps in fashion game this year, and it’s paying off. But the question here is why do shoppers in the US buy clothing online? And how do they browse and purchase clothing online? 52.1% of shoppers in the US claimed that …
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