Marketing automation is the process of using software to perform repetitive marketing tasks designed to boost sales leads, personalize marketing content & messages and in the process, save marketers’ time and effort. The importance of marketing automation is reflected by 94% of the best-in-class marketers, surveyed by Ascend2, indicated that marketing automation is “very important” …
In general, any business endeavor requires you to have a good understanding of your customers’ needs and wants. When marketing to Millennials in the USA, 15% of respondents said they stopped purchasing from a brand because the brand “Did not understand them”. So, marketers need to know more than their names, ages and incomes. You need …
The 2018 FIFA World Cup is not just the world’s most exciting sporting event, but it’s also a massive business opportunity. Over four weeks, thirty-two national teams will battle it out in front of at least three billion excited fans who will spend more time online, watching TV, see more advertising and are more. In …
Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …
A survey conducted by Pew Research Center on the American adults revealed that Facebook and YouTube dominate the social media landscape in 2018, as they’re the most used social media platforms by them. Read the below points to find out more about the social media use in the USA in 2018: 68% of American adults …
This research is conducted by Econsultancy in partnership with Adobe, that explores the digitally driven opportunities and challenges facing organizations from the perspective of IT professionals. Here are some of the main insights mentioned in the research, The Top Three Organizations Priorities of Success in 2018: Security of business and customer data is ranked as …
The content marketing is the process of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action. 39% of this year’s UK surveyed marketers said that their organizations are in the sophisticated/mature phase of content marketing maturity, while 26% are in …
B2B marketing is the marketing of products to businesses or other organizations for use in the production of goods, for use in general business operations, for resale to other consumers, such as a wholesaler selling to a retailer. The B2B marketing mix report compiles the data from a survey of B2B marketing professionals in healthcare, technology …
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