Gen Z is the individuals born from 1997 to 2012. They’re considered to be the “next generation” for online shopping in general and for grocery shopping in particular, with over eight in ten of Gen Z in the US shopping for groceries. In this report, Field Agent dug deeper into the attitudes and behaviors of …
Marketing leaders in the US are obtaining fewer customer data from third parties, but are utilizing more online data about customer behavior and anticipate that trend to continue. The CMO Survey report collects and disseminates the opinions of top marketers in the US to help predict the future of markets, track marketing excellence, and improve …
B2B companies often use thought leadership to build a reputation and strategically position in the minds of targeted customers. But beyond its significant ability to drive awareness and shift perception, B2B marketers and salespeople have sometimes struggled to determine how thought leadership efforts translate to sales impact. In the 2019 Edelman-LinkedIn B2B Thought Leadership Impact …
Local search marketing is the first and best way to connects your business to real-world communities. It considered a bridge to the places where your targeted consumers live, work, and make most of their purchases. Besides, there’s more competition than ever, placing more pressure on local marketers to drive business results. A new industry report from …
Shoppers in the US spend billions on fertilizer, lawn mowers, weed-killer, and all the other kit necessary to create and maintain a beautiful yard/garden. Lawn and garden season is about to bloom. Soon, U.S. gardens will be full of sweet-smelling flowers; yards will be full of green and fresh grass. In turn. lawn and garden …
Audience reach and frequency are at the heart of media trading and evaluation. Advertisers need to know who is exposed to their campaign messages across media touchpoints to make informed decisions about where to invest. Data shows that the amount of time spent online and using mobile devices is rising, so advertisers surely need to …
For many couples, Valentine’s Day is an important date to celebrate their love by taking a romantic trip, going out for a romantic meal or exchanging special gifts. For others, it’s an expensive and hollow annoyance. For retailers and marketers, Valentine’s Day is the first major sales date of the year. Criteo delved into its …
Mothers are an incredibly powerful demographic group in the United States and China. Women drive the majority of purchase decisions across a wide range of verticals, including travel, housing, healthcare, food, and automotive. Despite this far-reaching influence, many marketers miss the mark when targeting moms. Why? Sometimes it’s because marketers have an inaccurate understanding of …
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