Digital retail businesses must leverage technology across the organization to upskill and create an agile workforce that can operate efficiently and drive fast innovation. Read the below points to find out how the 200 marketers surveyed making sense of the possibilities artificial intelligence is bringing, what channels are getting a makeover, and what challenges are …
Technology has improved life for many Americans; about half of American’s adults said they can’t imagine life without their smartphones. At the same time, plentiful studies have described the consequences of technology use, including negative impacts on physical and mental health. The American Psychological Association’s Stress in America survey has examined how stress affects American …
It’s no secret that in 2017 retailers are facing an increasingly challenging marketplace, it’s one of the most competitive environments in decades with the continuing shift in customer preferences towards online shopping, an unforgiving global marketplace that demands unprecedented technological sophistication some retailers are being confronted with threats to their very existence, new kinds of …
The overall engagement of European consumers online is strong and they are willing and able to shop online both domestically and abroad. This points to tremendous growth potential for e-commerce in Europe. To gain insights into the state of e-commerce in over 20 countries across the European Economic Area (EEA), read the points below: 25% …
Twitter’s audience continued to grow and this growth has been driven by a combination of organic growth (reflecting some seasonal strength), product improvements (including better relevance in the timeline and notifications) and marketing. Recognize some of the first quarter 2017 of Twitter financial results: Twitter daily active usage increased by a rate of 14% year-over-year. …
The Facebook community continues to grow rapidly year-over-year until it tops all social media platforms. Facebook ads business is also doing well. Figure out the top-line findings mentioned in Facebook’s first-quarter 2017 earnings report: Facebook daily active users totaled 1,284 billion users. Facebook monthly active users totaled 1,936 billion users. Facebook ads revenue decreased to …
Millennial parents take on a more intimate, less hierarchical role with their children than parents of previous generations. About 8 out of 10 Millennial parents agree that their child is one of their best friends as they want an open, honest dialogue with their children, and 74% of millennial parents involve their children in household …
Based on a global survey of more than 14,000 digital marketers and e-commerce professionals across EMEA, North American and Asia Pacific markets, these digital trends highlights some key challenges for businesses making the change, key insights from the research include: 46% of marketers surveyed said that digital permeates most of their marketing activities, up from …
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