The opportunities to reach video viewers and also the challenge across traditional TV & digital video platforms due to consumers’ behavior shifts are increasing constantly. But all videos developments provide more opportunities for brands and marketers to connect with consumers. To gain more knowledge about the growth and value of video in reaching, engaging and …
Most brands recognized the importance of data to their current and future marketing success, knowing where to start can feel overwhelming, via applying the results from 2017 marketing research study you’ll revolutionize your marketing strategies with data-driven approaches before their competitors do. The Key Findings of the 2017 Data-Driven Marketing Report: No surprise that 92% …
As Ramadan approaches; marketers, media planners, and owners in MENA region need to fuel their online marketing efforts with a significant amount of data about the region internet users and their plans, and what they anticipate doing more or less during the holy season of “Ramadan”. Below are some of the key insights based on a recent survey: 54% of users said that …
Crimson Hexagon analyzed its library of more than one trillion posts between 2010 and 2016. From sources like Twitter, Facebook, Tumblr, Reddit and also used data from nonsocial sources like Nielsen, Bureau of Labor Statistics, United States Department of Agriculture, and others. By reading the historical social media data findings of the four industries: health, …
Snap Inc. the American technology and social media company announced their Q1 2017 earnings results, discover the main highlights below: Average daily active users totaled 166 million users with about 3 billion daily Snaps created. North America including Mexico & the Caribbean has the highest average daily active users totaled 71 million. Snap Inc. achieved …
It’s clear that 2017 will be a monumental one for mobile commerce in North America and Europe, Mobile isn’t just a channel, it’s a way of life. Retailers and brands that grasp this concept and align their strategies and investments accordingly. Via a sample of US enterprise e-commerce customers during Q1 2017, you’ll get The …
Globally, more than 70% of the countries/regions surveyed saw a quarter-over-quarter increase in unique IPv4 address counts in Q1 2017, up from approximately 50% in the previous quarter. 37 countries/regions saw IPv4 address counts grow 10% or more, while another 12 saw counts decline 10% or more as compared with the previous quarter. Read a …
Companies in Southeast Asia have been slow to adopt content marketing due to the conflict between instant gratification over ROI and the “slow burn” associated with a content marketing approach and some other reasons. So in 2017, marketers across Southeast Asia will try hard to meet audience expectations in new ways. In addition, they’ll also …
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