Twitter’s audience continued to grow and this growth has been driven by a combination of organic growth (reflecting some seasonal strength), product improvements (including better relevance in the timeline and notifications) and marketing.
Recognize some of the first quarter 2017 of Twitter financial results:
Twitter daily active usage increased by a rate of 14% year-over-year.
Monthly active users also increased to reach 328 million in Q1 2017.
Twitter revenue totaled $548 million, a decrease of 8% year-over-year.
The advertising revenue also decreased by a rate of 11% to reach $474 million in Q1 2017.
Data licensing and other revenue totaled $74 million, an advance of 17% year-over-year.
International Twitter revenue totaled $208 million, with an increase of 2% year-over-year.
Total ad engagements also increased to reach 139% year-over-year, while cost per engagement (CPE) decreased by 63%.
A Graph Shows Twitter Monetization Metrics of Ads Engagement and the Cost Per Ad Engagement.
Founded in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year, Twitter Inc. is an American online news and social networking service on which users post and interact with messages known as "tweets". Twitter is a platform for what’s happening in the world and what people are talking about right now. Twitter service rapidly gained worldwide popularity. In 2018, more than 300 million active accounts posted 550 million tweets a day. Since 2015, and continuing into 2016 and future years, Twitter has also been the home of debates, and news covering Politics of the United States, especially during the 2016 U.S. presidential election.