2018 was the biggest year for mobile yet, with 194 billion mobile downloads worldwide in 2018 and a global app downloads exceeded $194 billion in 2018, up 35% from 2016. App Annie, the leading global provider for mobile data and analytics, has released its annual “The State of Mobile in 2019 report” — the most …
Marketing leaders in the US are obtaining fewer customer data from third parties, but are utilizing more online data about customer behavior and anticipate that trend to continue. The CMO Survey report collects and disseminates the opinions of top marketers in the US to help predict the future of markets, track marketing excellence, and improve …
B2B companies often use thought leadership to build a reputation and strategically position in the minds of targeted customers. But beyond its significant ability to drive awareness and shift perception, B2B marketers and salespeople have sometimes struggled to determine how thought leadership efforts translate to sales impact. In the 2019 Edelman-LinkedIn B2B Thought Leadership Impact …
It’s not only the strong who survive the jungle but the well-prepared as well! The 9th edition of Australia’s most comprehensive report on B2B Marketing details the paths to follow – and avoid – this year. Keen to learn how? Well, the 2019 research report explores the B2B marketing practice in Australia, intentions and directions …
“Innovating with Impact” is the core theme of this year’s Edelman Digital Trends Report. As digital innovation extends to shape how organization’s work and how people live and interact with brands, businesses must evolve internally to succeed in today’s marketplace, whether by including a new workforce, restructuring to encourage intelligent innovation or integrating technologies and …
Finally, Octane unveiled its 9th edition of Annual Digital Marketing Research Report 2019 – the most extensive research on Digital Marketing India. This report provides the latest digital marketing trends and forecasts which enables marketers to make well-informed decisions and leverage the blooming Digital India marketing playfield. Don’t’ Miss the Chance. Hone your marketing skills with …
Do you know that 80% of customers say the experience a company provides is as important as its products and services? Do you know also that 84% of customers prefer being treated like a person, not a number? Salesforce Research has surveyed over 4,100 marketing leaders worldwide to provide an overview of how marketing is …
Headlines around the world continue to discuss the “retail apocalypse,” a phenomenon marked by the decline of traditional retail in the face of digital commerce. It’s tough out there for retailers in 2018. Last year, brick and mortar retailers closed nearly 7,000 stores, and this year, the trend has continued. What’s the culprit behind this …
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