An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase. Implementing this strategy requires understanding your customer personas, how they move through the purchase funnel, and the most effective ways to engage them at each stage of …
B2C marketing is driving consumers to the product and maximizes the value of the transaction through activities that provide incentives to buy additional products. Relationships between companies and consumers are based on the consumer’s experience during the purchase process. The value of the transaction will be determined by the quality of the experience of the …
Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An …
Influencer marketing is one of the most important new approaches to marketing in the past decade for those professionals at the leading edge of purchasing decision-making. The word “Influence” can be broadly defined as the power to affect a person. Before starting an influencer marketing campaign, digital marketers need to consider where influencers will fit …
A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with a real-time window into marketing performance. Data visualization isn’t only a tool to be used by clients, as Marketers are increasingly relying on it to make the necessary alterations during …
Ramadan the holy month celebrated by around 1.8 billion Muslims worldwide. For app marketers, Ramadan presents thousands of opportunities to catch the attention of high-value users hungry for gifts, travel, recipes, videos, religious content, and much more. The holy Islamic month of Ramadan plays a very significant role in the lives of people in the …
Smart B2B marketers are using multiple channels and tactics in order to generate leads. While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for their digital campaigns, conversions remain the most used metric that marketers are using it to judge the performance of their marketing efforts. B2B digital marketers …
Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. A marketing technologist is a technically skilled person who designs and operates technology solutions in the service of marketing, while marketing innovation program can help and support organizations to stay on the top of the ongoing …
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