Youth in the Middle East became better educated, better connected, and more aware of the developments around them than ever before through all of the tools of information technology. The total population in Egypt reached 93.38 M citizens, 48.3 M of them are using the internet with a 51.7 % penetration rate, and 27 M …
Egypt is the largest Arab country and it is one of the most developed internet markets in the region. Hence, it worth keeping an eye on some of the basic connectivity indicators as briefed in this report by the Egyptian Ministry of Information and Communications Technology (MCIT) for December 2016. The number of mobile subscriptions in Egypt …
Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers, it is playing an increasing part of consumers’ lives, and reaching these audiences is a must for marketers. Looking at the average weekly reach of social media among the devices shows the different types of consumers are …
“The UAE is rich in ambition and potential. This confidence has kept the country alert to the accelerating forces of global change and ready to reshape itself, beyond traditional forms of business, for the digital age.” Said Hadley Newman, Managing Director in Omobono Middle East. In this context, Omobono has conducted a survey on a …
Technology enables people to shop across borders, anywhere, anytime and via any device, so we need to identify the insights into how and why consumers shop cross-borders: US and China are the biggest markets in terms of online spend, followed by Japan and the UK, while Argentina achieved the biggest annual growth rate in mobile …
Increasingly, everything and everyone is moving online, with nearly 3.5 billion people are using the internet, 7.4 billion mobile-phone subscriptions and 1.79 billion active Facebook users, resulting in more ways to shop and more access to products and services than ever before. In China online retail sales accounted for 12.9% of the total retail purchases …
An Eye-Tracking Study provided by Ipsos & Google in 2016, with US consumers to understand the difference in attention paid to TV advertising & YouTube mobile advertising in a natural viewing environment. By separating into 2 groups, the TV Viewers were tasked with wearing eye-tracking glasses for at least 90 minutes during their regular TV …
Today’s estimated African population of 1.1 billion represents about 15% of the world’s total. The gross national income (GNI) per capita in Africa is about one quarter of the world average gross national income and the total international B2C trade from Africa and the entire Middle East region represented only about 2.2% of the world’s …
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