The shift in consumer behavior in MENA is attributed to the rise in smart devices throughout the region. As the smartphone has created the largest impact with 84% penetration across MENA’s mobile subscribers, with approximately 50% now owning high-end smartphones, and 1 in 3 devices being 4G enabled. There is accelerated growth in internet usage …
E-commerce has been rapidly growing and it’s expected to hit $327 billion by 2016, up from $202 billion in 2011. The increase of mobile as a major shopping channel is putting new power into consumers’ hands. Customers are expected to use all channels as though they are a single experience, requiring tight integration across those …
Mobile Ad revenues contributed to about 84% of Facebook’s Ad revenues in Q3-2016, the same as last quarter and up from 78% in Q3 2015. That means Facebook earned $5.7 billion of its total $6.8 billion in ad revenue on mobile Ads. Here are also some key insights about the company’s performance in the Q3 2016: …
Across the 34 markets surveyed, 81% of all internet users have uploaded, shared a photo, a video or posted a review online in the last month with about 87% in the Middle East & Africa, and 75% in Europe. The majority of these audiences are between 16 & 34 years old, and also most of …
A survey based on over 12,000 Internet users in South Africa on their online shopping habits and uncovered the following key insights: 26% spend 5+ hours on the Internet on an average day. Both men and women shop online. 48% are 25-44 years old. 38% are accessing the Internet via a mobile phone and 29% are …
Sharing news in social media has become a noticeable phenomenon because individuals can now participate in news production and diffusion in the large global virtual communities. Nowadays, Americans are using social media increasingly to get their daily dose of news. Take a sneak peek at the top line findings of using social media platforms for …
Consumers nowadays use multiple devices in the purchase journey – from searching and browsing to buying. So, retailers need to analyze consumer usage of the different devices during this journey. Read and recognize the state of cross-device commerce in the UK as mentioned below: 36% of all online transactions involved 2 or more devices. 37% …
The 7th Annual report, B2B Content Marketing Benchmarks, Budgets, and Trends-North America -To reflect the Maturing content marketing industry. The report produced by Content Marketing Institute-MarketingProfs, paints a brighter picture than the last few years, indicating that content, marketing is alive and well!. Content marketers are on track with 62% reporting that their organizations are …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
