Digital Marketing Researches & Reports

MCIT report mentioned that the number of internet users reached 29.8 Million users with 37.8% penetration rate, according to ICT access and use by households and individuals 2015, and the cost of ICT services in Egypt is competitive, compared with prices of other countries. In addition, the proportion of students who use the internet daily …

Merkle releases the latest trends happening in global digital marketing. its report takes a detailed look for Q3 of 2016 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media. The Merkle report also provides insight for the majority of the digital trends, including a share of traffic for search …

Moms are making purchasing decisions for herself and the entire household, they are very active on social media, using multiple sites. So it’s very important to study Mom’s behavior on media: 2/3 of Moms are age 35 or older, 37% of them are between 35-44, and 30% of them are aged 45 and older. The …

All Millennials around the whole world are familiar with digital technology. In fact, They are the first digital natives and not surprisingly that they have quickly adopted the smartphone. In a way to understand the choices, behaviors and concerns of Europe Millennials -mainly in the UK, Germany, Italy & The Netherlands-, read the below insights: …

The practice of social business is evolving so quickly and into so many existing, mature business functions. Businesses executives from around the globe are allocating more and more investments in social marketing programs and anticipating its positive impacts on the business results: 77% of respondents said they have a strong business case for social media …

KPCB launches their annual report “Global Internet Trends” -2016- At 213 pages, there are a ton of data, through 3 Top items. 1) The internet itself is seeing slowing growth: In the past 20 Years, the internet economy was affected by economic trends, but it was external issues like the financial and the housing crisis …

North America played a leading role in the development of mobile commerce and social platforms and similarly has been a driver of innovation in emerging technologies such as blockchain and the potential disruptive power of Fintech. North America also is one of the most mature mobile markets, with high rates of subscriber penetration, mobile broadband …

Year-over-year, retailers try hard to optimize their marketing practices and dodged obstacles that may put their productivity at risk. The leading of retail sales also reflects consumer sentiment in retailers so retailers should keep pace with customer expectations, which are constantly shaped shifting with the emergence of new tools, apps, and services. Supporting corporate business …