Digital Marketing Researches & Reports

Global Internet Trends 2016 | KPCB

Social Media Marketing | Global

KPCB launches their annual report “Global Internet Trends” -2016- At 213 pages, there are a ton of data, through 3 Top items.

1) The internet itself is seeing slowing growth:
In the past 20 Years, the internet economy was affected by economic trends, but it was external issues like the financial and the housing crisis that were driving the slowdown. Now global internet growth itself is slowing down.

2) Typing texts into a search bar is becoming less Than last year:
In the last five years, at least 50% of all searches are going to be either images or speech.

3) The home screen has acted as the de facto portal on mobile devices:
since the arrival of the iPhone and even before.

Messaging apps, with context and time, have a chance to rival the home screen as the go-to place for interaction.

Graph Shows The Share of Advertising Growth, USA.

                                                                     A Graph Shows The Share of Advertising Growth, USA.

Kleiner Perkins

Kleiner Perkins is a Silicon Valley venture capital firm. They were early investors in many significant companies, including Amazon, AOL, Compaq, Electronic Arts, Google, Intuit, Macromedia, Netscape, Segway, and Sun Microsystems. For five decades, Kleiner Perkins has partnered with some of the most ingenious founders in technology and life sciences, helping them make history with their bold ideas. Through twenty venture funds and four growth funds, we’ve invested $10 billion in hundreds of companies including pioneers such as Amazon, Genentech, and Google. Kleiner Perkins continues to help founders and their bold ideas make history investing in companies like Desktop Metal, IronNet, Ring, Spotify, Slack, and Peloton.
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