/ Researches / Real Estate in a Digital Age, 2017 | NAR
Real Estate in a Digital Age, 2017 | NAR
E-Commerce & Retail|Global
The world changes in the blink of an eye. In the past, newspaper ads were the main source for home buyers to find a home but now buyers have online listings and apps that let them search by location and neighborhoods.
Read the top line findings to gain knowledge about real estate in a digital age:
Section 1: How Buyers Use Technology in the Home Search Process?
Among all buyers, 44% said that they looked online for properties for sale, while 17% contacted a real estate agent and 13% looked online for information about the home buying process.
Only 18% of Millennials said they looked online for information, while 53% of Younger Boomers looked online for properties for sale.
Almost all of Millennials search on online websites, compared to 89% of older Boomers.
58% of Millennials and 46% Gen X mainly depend on mobile devices to find their home compared to 33% of Younger Boomers.
Millennials reported that photos (89%) and online information about properties (85%) are more important than any other pieces of information.
Founded in 1908, The National Association of REALTORS® (NAR) is the largest trade organization in the United States; with approximately 1.3 million members involved in all aspects of the residential and commercial real estate industries besides 1,200 local associations/boards and 54 state/territory.Working for America's property owners, NAR provides a facility for professional development, research, and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.