Due to the COVID-19 pandemic, standards of customer engagement are changing yet again, and marketers are at the forefront of modernization.
Companies look forward to connecting and building trust in uncertain times, customer experience has become more important than ever.
According to the six editions of the state of marketing, 84% of customers say the experience a company provides is as important as its products and services up from 80% in 2018.
Read on and dive deep into the “State of Marketing” report for further information.
Even though a lot of attention is placed on the changing role of technology, the people behind this technology still the foundation of any marketing organization.
We can see that the definition of a good marketer in 2020 is expanding in a really big way. Today’s top marketers are data-savvy collaborators who organize, activate, capture, insights that foster the connected journeys customers expect.
The following graph shows the percentage of marketers who rate their team’s skills as advanced.
Take a look at the full report of “Fifth Edition: State of Marketing” here.
Nowadays, customers look forward to more and new types of information from businesses through more and new types of channels. As mentioned in the state of marketing report, 69% of customers expect connected experiences.
Moreover, 63% of marketers use the same CRM system like the sales and service departments.
Check the following chart for more marketing insights.
Make sure to check the full “State of Marketing” report.