Digital Marketing Researches & Reports

Twitter Trends in UK, Feb 2017 | Sotrender

Social Media Insights | UK

The 17th edition of Twitter Trends UK analyzed reach, engagement, customer service, and content on Twitter in 10 integral industries in February 2017 and results come to show that:

  1. Finance Industry: Bank of England, Barclays UK, and Lloyds Bank have the biggest Twitter accounts.
  2. Media industry: BBC Breaking News is the biggest Twitter account in the UK and has the most activities.
  3. Music Industry: One Direction and Adele have the biggest accounts and the biggest number of activities per tweet.
  4. People: Adele, Emma Watson, and Wayne Rooney own the biggest Twitter accounts in the UK.
  5. Politics: Sadiq Khan owns the biggest Twitter account, while The Labour Party has the highest number of activities.
  6. Press: The Guardian grabs the biggest Twitter account and the highest number of activities.
  7. Sport: Wayne Rooney, Gareth Bale, and Manchester United have the biggest accounts in this group.
  8. TV stations: BBC Sport holds the biggest accounts and the highest number of activities.
  9. Technologies: Xbox UK, PlayStation UK, and Nintendo UK are the biggest UK Twitter accounts among this category.
  10. Telecommunications: O2 in the UK, EE, and Virgin Media also have the biggest Twitter accounts.
The Most Mentioned Twitter Profiles, 2017.

A Graph Shows The Most Mentioned Twitter Profiles, 2017.


Founded in 2010, Sotrender is an all-in-one social media analytics platform uses big data to help marketing and sales professionals in making better decisions in social media. For years, Sotrender has been passionate about two things: online research and social media. Today Sotrender provides clients with high-end analytical solutions, automatic reports, and audience insights.Sotrender provides its clients with multiple solutions to analyze and optimize their performance in social media, especially on Facebook, Twitter, Instagram YouTube, as well as to check their results against the competition and to execute decisions into practice.


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