Digital Marketing Researches & Reports

UPS Pulse of the Online Shopper: Asia Study, April 2018 | UPS

| Asia

Online shoppers in Asia are more likely to be heavy mobile users. They and turning to marketplaces more than ever. Driving these behavioral shifts is a desire to find better prices and unique products with more choices, control and convenience. Find out the latest insight into online shoppers’ behaviors and preferences in Asia:

An Overview of Online Shopping in Asia in 2018:

  • 57% of online shoppers in Asia are satisfied with their shopping experiences.
  • 54% of purchases are made via a single channel, compared to 46% are made across multiple channels.
  • Almost all online shoppers in Asia (98%) have purchased from a marketplace thanks to better prices (64% of respondents).

Cross Border Shopping in Asia:

  • 55% of shoppers in Asia have made an online purchase from an international retailer with 77% of international purchasers from Asia have done from within the region.
  • The unavailability of preferred brands or products in Asia is the main reason for shopping from an international retailer, followed by the desire to be unique.

Smartphones Usage Among Online Shoppers in Asia:

  • 60% of online purchases are made using smartphones, followed by desktop or laptop with a rate of 58%.
  • 77% of smartphone users in Asia have made a purchase on their device in 2018, up from 55% in 2015.
  • 9 out of 10 of respondents use their smartphones to read product details and look up product reviews.
Smartphones Usage Among Online Shoppers in Asia

A Graph Shows the Purchasing Methods Used by Online Shoppers in Asia – 2018


Data were driven from roughly 3,200 respondents from Asia (China, Hong Kong and Japan).

United Parcel Service (UPS)

Logistics & Courier

United Parcel Service (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology to manage the world of business more efficiently. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.


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