Marketing technologies are technologies that marketers leverage to conduct and improve their marketing activities, marketing technologies are to make difficult processes easier and to measure the impact of marketing activities and drive more efficient spending. Digital marketing technologies are available in its many forms to support marketers to work faster & easier with more accuracy. Take a glance at the most deployed marketing technologies …

It’s not only the strong who survive the jungle but the well-prepared as well! The 9th edition of Australia’s most comprehensive report on B2B Marketing details the paths to follow – and avoid – this year. Keen to learn how? Well, the 2019 research report explores the B2B marketing practice in Australia, intentions and directions …

Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives. When setting objectives, it is very important to ensure that they are specific, measurable, achievable, realistic …

One of the difficulties in providing a general digital marketing budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately according to their priorities. Take a glance at the top …

The marketing budget is a crucial part of any marketing plan. It gives a clear overview of all the costs associated with carrying out the marketing activities, including advertising, online content, branding, public relations and staffing costs. 66% of surveyed B2B Australian marketers mentioned that they are expecting to spend at least 20% of their marketing budget on the content …

Marketers with a documented content marketing strategy are more likely to succeed, a documented content marketing strategy will help marketers to work smarter, more efficiently and more effectively. 58% of surveyed B2B marketers reported that they have a documented strategy for content marketing and social media, while 55% of marketers indicated that they have a documented …