One of the difficulties in providing a general digital marketing budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately according to their priorities.
Take a glance at the top three areas of investment by Australian B2B marketers during 2019:
- Website\SEO is ranked as the most selected area of investment during 2019 by B2B marketers at a rate of 49%.
- Content development is ranked as the second most selected area of investment in 2019 by Australian B2B marketers at a rate of 40%.
- Marketing automation comes at next as an investment area by B2B marketers with a rate of 34%.
- Digital media advertising also listed as a top investment area during 2019 by B2B marketers with a rate of 32%.
A Graph Shows The Top Three Areas of Investment by Australian B2B marketers in 2019.