Digital Marketing Statistics & Metrics

Australian B2B Marketers Objectives in 2019

Digital Marketing | Australia

Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives.
When setting objectives, it is very important to ensure that they are specific, measurable, achievable, realistic and time-specific that allows supervisors to effectively manage the marketing activities and be able to determine how successful new objectives will be.

Take a glance at the top B2B Australian marketers marketing objectives in 2019:

  • Generating & managing leads is ranked as the top marketing objective by Australian B2B marketers at a rate of 68%.
  • Proving marketing impact & ROI is ranked as the second top B2B marketing objective as surveyed marketers reported with a rate of 67%.
  • Nurturing & progressing leads comes at next by surveyed Australian marketers as a marketing objective in 2019 at a rate of 66%.
  • Optimizing customer experience also listed as important B2B marketers objective with a rate of 64%.
B2B Marketing Objectives in 2019

                                          A Graph Shows The Australian B2B Marketers Objectives in 2019.

Green Hat

Green Hat is Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. They help their clients in three main ways. Firstly, optimizing Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics.

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