Spending Areas That Marketers Expect to Spend at Least 20% of Their Marketing Budget, 2018

Digital Marketing Statistics & Metrics

66% of Australian Marketers Spend at Least 20% of Their Marketing Budget on Content Development | Green Hat & ADMA

Digital Marketing | Australia

The marketing budget is a crucial part of any marketing plan. It gives a clear overview of all the costs associated with carrying out the marketing activities, including advertising, online content, branding, public relations and staffing costs.

66% of surveyed B2B Australian marketers mentioned that they are expecting to spend at least 20% of their marketing budget on the content development, while 62% reported that they expect to spend in the next year on website/SEO.

42% of marketers indicated that they expect to spend at least 20% of their marketing budget on social media marketing, then comes at next marketing automation with a rate of 39%.

Spending Areas That Marketers Expect to Spend at Least 20% of Their Marketing Budget

A Graph Shows The Spending Areas That Marketers Expect to Spend at Least 20% of Their Marketing Budget on in 2018.

Green Hat

Green Hat is Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. They help their clients in three main ways. Firstly, optimizing Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics.
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