58% of B2B Marketers Have a Documented Strategy For Their Social Media, 2018 | Green Hat & ADMA
Digital Marketing | Australia
Marketers with a documented content marketing strategy are more likely to succeed, a documented content marketing strategy will help marketers to work smarter, more efficiently and more effectively.
58% of surveyed B2B marketers reported that they have a documented strategy for content marketing and social media, while 55% of marketers indicated that they have a documented strategy for their digital marketing and brand.
On the other side, 48% of B2B marketers mentioned that they developed personas for buyers in their targeted markets, compared to 32% said that they are planning to develop personas.
A Graph Shows the Documented Strategies Usage, 2018.
Green Hat
Green Hat is Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. They help their clients in three main ways. Firstly, optimizing Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics.
