Do you want to venture into the eCommerce world? Are you planning to launch your eCommerce business? Or maybe you are working on doubling down on your eCommerce sales/revenue?
Whatever your situation is, we’re here to help…
If you’re planning to start your own eCommerce store but you’re hesitant to jump the bandwagon due to whatever limitations or obstacles you find yourself facing, then let us share with you five unbelievable eCommerce success stories from the United Arab Emirates and Saudi Arabia that will inspire you to pull the trigger.
Needless to say, being able to see how others have taken their ideas and turned them into successful eCommerce businesses or how they’ve grown their existing eCommerce businesses is extremely important.
Grab a coffee, lock the door and settle in… It’s time to learn what other brands have done to take their eCommerce business to the next level.
Let’s jump right in…
Jarir Bookstore is Saudi Arabia’s largest retailer, offering an extensive range of products that includes office and school supplies, books, children’s toys, arts and crafts materials, and consumer electronics, with over 37 branches across the Kingdom.
Jarir Bookstore aimed to connect online with consumers in the remote cities which had no physical stores and boast sales. So, Jarir developed a strategy to achieve awareness around its eCommerce platform in order to reach and influence users in remote cities.
Jarir’s online store managed to improve its conversion rate threefold and increased return on ad spends by a factor of 2.5 compared to the eCommerce site’s average rate through its Google search campaigns. The campaign also achieved an excellent lift in awareness (6%) and consideration (10%). The accuracy rate was great, too, achieving 95% of orders generated by the Google campaigns came from the targeted cities.
Based in Dubai, UAE, Sprii.com is one of the leading online shopping platforms for mums across the Middle East, offering over 300,000 exclusive products ranging from baby diapers and home appliances to books and tablets, etc. Sprii.com is known as the online store that makes the busy mum’s life easier.
Sprii.com aimed to increase its customer base, acquire new customers, increase brand awareness, and drive online purchase consideration over a set period. The key challenge was to achieve this in the most cost-effective way that would still generate consistently successful results.
To achieve these objectives, Sprii.com executed an omnichannel mix marketing approach, which included, for the first time, the use of online shopping ads. The company also optimized shipping rules in the shopping feed and used data-driven user-centric targeting methods.
With this new approach, Sprii.com managed to reduce the cost per customer acquisition by 20x, achieved the highest ROI comparative to all other channels in its marketing mix. That resulted in a rise in potential customer reach by 10x and a rise in click-through-rate by 10x.
The Luxury Closet is a leading online boutique, based in Dubai, UAE, that buys and sells luxury items. The Luxury Closet showcases more than 28,000 unique pieces from top luxury brands including Chanel, Louis Vuitton, Van Cleef, Arpels, Rolex, Cartier, etc.
The online store aimed to move away from traditional online shopping campaigns to a new approach in order to increase leads and sales, and double the conversions at the same cost.
In this regard, The Luxury Closet employed Google Smart Shopping campaign’s machine learning algorithms to reach users along the customer journey – from Search products to purchasing – and drive leads and sales.
By allocating the same budget that The Luxury Closet was spending on traditional shopping campaigns, the online store resulted in a halved cost per conversion (CPC), with the average conversion rate increased by 45%.
Founded in 2011, Namshi is one of the leading online fashion retailers in the Middle East. Namshi offers more than 700 brands to 1.2 million active customers in Saudi Arabia, UAE, and across the MENA region.
With the expansion of the operation, Namshi wanted to use a cost-effective way to simplify management of its microservices. So, the company tested Google Kubernetes Engine (GKE) that builds on Google’s experience of running services like YouTube and Gmail.
Thanks to turning to Google Cloud solutions, Namshi managed to gather all data in one location, which makes data analysis a more streamlined process.
Founded in 2017, Eyewa is one of the leading Dubai-based online retailers that have grown to be the largest eCommerce store for eyewear brands in the GCC. In 2018, Eyewa was selected by the World Economic Forum as one of the top 100 Arab startups shaping the fourth industrial revolution.
Eyewa aimed to increase reach and generate brand awareness, so the company built a digital strategy for eCommerce using a variety of Google products such as shared engaging and compelling content in a video series on YouTube that included how-to videos and tutorials.
Eyewa aimed to promote the multiple brands and products sold on the online store, so it ran Google Ads to promote relying on the keyword planner tool.
Eywa aimed also to maximize conversion value and expand their reach by creating smart shopping campaigns.
Thanks to the new digital and automated strategies, Eyewa managed to achieve significant cost efficiencies alongside an impressive 4:1 return on ad spend (ROAS).
One of the best ways to grow an eCommerce business is to fill your customers’ needs. Make sure that there are countless customers out there right now who need something. Research your customers, find out what they need, and look for solutions. If no solution currently exists, then you should create one for them by your own or by partnering with the right partner.