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8 Tips to Maximize the Productivity of Your Digital Marketing Company

Growth Hacking | Oct 21, 2019

If you run a digital marketing company, it can be difficult to know where to start if you’re looking to increase your business productivity. It’s especially hard to figure out what changes to make if you suddenly realize all of your employees are burned out and slowing down because you set a pace for work that was unsustainable.

However, you can right your ship with a few of the tips we’ve outlined below in order to help you maximize your digital marketing company’s productivity.

Maximize Productivity of Digital Marketing Company, Tips to Maximize Marketing Productivity, Productivity Tools and techniques, Improve Agency Productivity

8 Tips to Maximize Your Digital Marketing Productivity

1. Allow a Flex Schedule

There are tons of benefits to starting a flex schedule. First and foremost, it can actually help your company since your employees can respond to customers outside of normal business hours. It also gives parents who work for you the opportunity to work around their kids’ schedules. For other employees, a flex schedule allows them to attend to other obligations such as doctor appointments without interrupting their work productivity.

You can also consider offering a 9/80 work schedule where employees get every second Friday off. This means your workers get an extra two days off each month – a serious boost to office morale. Or, you can consider a 4/10 work schedule which requires workers to be in the office for 10 hours a day, but it also means that everyone gets every Friday off. That’s four to five days off every month that allows your employees extra time to relax or take care of outside responsibilities.

2. Outfit Your Employees With the Right Tech

A huge obstacle to productivity is if your employees are lacking the proper technology to actually get their work done in a reasonable amount of time. If your worker’s tech is constantly struggling with issues and crashes or simply doesn’t work, it’s time to upgrade. Consider a laptop with AMOLED display technology, for example, if you want to ensure that your employees have a top-tier work laptop that allows them to embrace a productive workflow instead of dealing with technological hiccups constantly interrupting their day.

3. Encourage a Work-life Balance

Is your office filled with workers who barely move from their desks during the majority of the day? It’s important to encourage your employees to balance their work duties with a healthy lifestyle out of the office. Discourage those who overwork and foster interest in pursuing hobbies outside of work. For example, you could offer a discount to nearby gyms or a host a once-a-month happy hour to encourage workers to socialize or exercise.

4. Build an Amazing Company Culture

Building a company culture doesn’t happen in a day. However, by instilling the values of your company into everyday policies that affect your workers, you can build a healthy workplace. Tamp down on office gossip, encourage transparency, and embrace honesty in all of your communications with workers.

Maximize Productivity of Digital Marketing Company, Tips to Maximize Marketing Productivity, Productivity Tools and techniques, Improve Agency Productivity

Image by StartupStockPhotos from Pixabay

5. Provide Snacks

Hungry workers aren’t productive workers. Make sure to keep the office kitchen stocked up with healthy treats to tide workers over to a real meal. Consider a monthly snack subscription to keep snacks interesting. It’s a budget-friendly perk that can have some serious benefits for your workers.

6. Consider Allowing Work-from-home Days

If you allow remote work, there are studies that show this perk helps keep workers more productive and happier. It can also be a perk that helps retain top talent and attracts new hires as well. Maybe you can make every Friday or Monday a work-from-home day, for instance. This saves time on commuting and stress so workers can simply work from home, distraction-free.

7. Use Online Tools to Limit Distractions

There are tons of applications you can use to help your employees focus on the task at hand. RescueTime tracks where you spend the majority of your time, for example. And other apps like Focus help keep you motivated.

8. Give Employees Extended PTO During Holidays

The holidays are a tough time for everyone. There are travel plans, family obligations, and stressful situations as everyone attempts to put together their holiday festivities. But you can help your employees during this time period by offering extended time off during the holidays. For example, you could offer employees the week of Christmas off or simply allow them to work from home to give them more flexibility with their schedule.


With these tips, you’ll be on your way to a productive, happy office regardless of your business model!


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