Digital Marketing Guides & Strategies

2018 Holiday Readiness Guide | Salesforce

Marketing Seasons Strategy

Heading into the holiday season, marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning to holiday campaign is something that marketers don’t want to shove off until the last minute. It’s a lot to take in. You have a lot to do. Salesforce has launched its comprehensive retail guide covers everything marketers need to conquer the year’s biggest shopping season.

Key Takeaways of the Ultimate 2018 Holiday Checklist:

  • Update your merchandising strategy.
  • Tune your site search results.
  • Update your SEO.
  • Perfect your campaigns
  • Address content and commerce.
  • Prep service agents and knowledge centers.
  • Get ready for the 11th hour.
2017 Holiday Shopping Trends Help in the 2018 Holiday Planning

Some of the 2017 Holiday Shopping Trends Help in the 2018 Holiday Planning

Content of “2018 Holiday Readiness Guide“:

  • Introduction.
  • The Holiday Shopping Season at a Glance (2017).
  • Holiday Readiness Calendar.
  • Marketing Readiness.
  • Commerce Readiness.
  • Customer Service Readiness.
  • The Ultimate 2018 Holiday Checklist.
  • Conclusion.

Number of Pages:

  • 60 Pages.


  • Free.


Founded in 1999, Salesforce is the leading customer relationship management (CRM) platform. Its cloud-based, CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage. Salesforce constantly monitor everything from sales leads to support tickets, and from channel marketing to website analytics.


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