Heading into the holiday season, marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning to holiday campaign is something that marketers don’t want to shove off until the last minute. It’s a lot to take in. You have a lot to do. Salesforce has launched its comprehensive retail guide covers everything marketers need to conquer the year’s biggest shopping season.
Key Takeaways of the Ultimate 2018 Holiday Checklist:
- Update your merchandising strategy.
- Tune your site search results.
- Update your SEO.
- Perfect your campaigns
- Address content and commerce.
- Prep service agents and knowledge centers.
- Get ready for the 11th hour.
Some of the 2017 Holiday Shopping Trends Help in the 2018 Holiday Planning
Content of “2018 Holiday Readiness Guide“:
- The Holiday Shopping Season at a Glance (2017).
- Holiday Readiness Calendar.
- Marketing Readiness.
- Commerce Readiness.
- Customer Service Readiness.
- The Ultimate 2018 Holiday Checklist.
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