Digital Marketing Guides & Strategies

6 Tried and Tested Conversion Strategies for E-Commerce Managers | Trustpilot

E-Commerce & Retail

Do you know that the average rate of shopping cart abandonment sits at 68%?

Well, the key question which is confusing marketers is how they can keep customers hooked and assure more revenue for their business?

Read the strategies of how to turn browsers into buyers, leverage social proof for increased sales, and use customer feedback to shape the great customer experience.

A Brief of the 6 Tried & Tested E-commerce Conversion Strategies:

1. Create a slick checkout process:

Avoid complex clicks and steps and make it optional for them to register. Reduce the amount of manual work and create a compelling checkout page to increase your eCommerce conversion rate.

2. Optimize your site for common web browsers:

Avoid the site relying on browser-specific behavior, and test its appearance and functionality on multiple browsers to make sure that all visitors are getting the experience you’re working hard to create.

The top 5 browsers by market share, browser market share worldwide

A Pie Chart Shows the Top 5 Browsers by Market Share in 2017

3. Optimize your site for mobiles and tablets:

Invest a reasonable amount of money in the services of a professional developer, or DIY it with Shopify, the leading eCommerce website building tool.

4. Display online reviews to boost trust:

Be sure to do what you can to encourage customers to leave reviews and quickly respond to any neutral or negative comments too.

5. Use social media to drive online sales:

One of the most successful strategies for increasing your conversion rate for eCommerce is to use social media. Transform your social media success through sharing reviews on social media, using YouTube playlists to showcase your own products, and monitoring social media and customer feedback in one place.

6. Dedicate staff to web design:

Hire web designers who can dedicate their time to test and retest website variations to further optimize your website’s buying process.

Number of Pages:

  • 9 Pages


  • Free

For more information, please download the “6 Tried and Tested Conversion Strategies for E-Commerce Managers” full guide.


Trustpilot is the world’s most powerful customer review management platform that helps you connect and build trust with customers and potential customers.Trustpilot lets the users automate their review collection process, gather feedback, improve organic search results, increase CTR and conversions on paid search with Google Seller Ratings, and amplify your online presence with Trustpilot.With 60 million reviews of 270,000 companies, Trustpilot gives every brand the power to turn consumer feedback into concrete results.Trustpilot is on a mission to upgrade the world by bringing businesses and people closer together, to create ever-improving experiences for everyone.Benefits:
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